Younghee Lee is Samsung's marketing executive who recently unveiled that the launch of the Galaxy S III is still under review. The executive is busy thinking "how I can engage with consumers from the bottom of their heart, and not just be a big and functional and rational and reasonable brand".
What Apple managed to achieve, aside from exceptional hardware, is a fantastic brand recognition that goes beyond anything in the world of gadget connoisseurs. The buzz is incredible whenever Cupertino is launching a new product and Samsung's Younghee Lee wants to build exactly that.
The ex-L'Oreal and Lancome person, now head of Samsung's marketing department, wants consumers to be obsessed with the company and its products. "Especially in U.S., people are obsessed with Apple. It
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